By Sheminah Nkhoma

Lilongwe, May 14, Mana: As one way of promoting Art, Mzinda Lifestyle has organised a fashion event which will showcase fashion trends from different countries across the world.

In an interview with Malawi News Agency (Mana) one of the organisers Chris Kunda Daka said, designers will showcase their outfits to appreciate their work and also market themselves as this is the opportunity to learn from each other.

“We want to bring talent which people have at international level, for Malawi to be a regional fashion capital it is important to be introducing such events as it paves way for the fashions to be creative in their designs”, Said Daka.

Daka further said in Malawi they are many creative people in the fashion industry only that they lack support, so with the coming in of this event it will help them to find markets in other countries.

“The fashion industry in the country is not broad enough so this will be a platform whereby talented designers will engage themselves with other designers”, he said.

He then called upon the government and corporate world to support them in their works as they are contributing to the economy and development of the country.

In his remarks one of the models in Malawi, Daniel Chikaipa said, the Fashion Show in Malawi will provide opportunities for Malawian models to showcase talent, gain exposure and network with industry professionals.

“By participating in the event, Malawian models will have the chance to collaborate with designers across Africa, potentially leading to future work opportunities both locally and internationally”, Said Chikaipa.

He further said, being part of such an event will help Malawian models build their portfolios, increase visibility and potentially attract attention from agencies looking to represent them. Overall, the fashion show shall serve as a platform to enhance their careers and establish connections.

“Let us embrace creativity, uniqueness and cultural heritage, we should use such platforms to showcase our talents and collaborate with African and western designers who can support and uplift our talents “, He said.

The Fashion event is expected to take place on June 2, 2024 at Bingu International Convention Centre (BICC) with participants from Nigeria, Ghana, India, USA, Zimbabwe, Zambia, South Africa, Mali, Swaziland and Rwanda.