By Gift Chiponde

Lilongwe, April 21, Mana: Tourism stakeholders across Malawi have welcomed the upcoming Malawi International Tourism Expo (MITE) as a strong demonstration of the government’s commitment to the growth and promotion of the industry.

This year's MITE is set to take place from April 24 to 26, with President Dr. Lazarus Chakwera scheduled to open the session at the Bingu International Convention Centre in Lilongwe on 24th April from 2 pm.

In an interview with the Malawi News Agency on Monday, Branch Manager for Singelenge Hotels Group, Benjie Ngwira reflected on the growth and impact of the MITE, highlighting that this is likely to boost the country's tourism sector.

He recalls the first Expo, where his team creatively used lake sand to recreate a beach experience, which attracted interest and boosted tourism along lake destinations.

Ngwira emphasized how the Expo has advanced MICE tourism such as meetings, incentives, conferences, and events, noting that more visitors now prefer lakeside locations for meetings due to the unique ambiance.

"The expo has also contributed significantly to Malawi’s Growth Domestic Product and job creation, particularly in hospitality and tourism sectors in cities like Lilongwe and lakeside areas like Salima,” he said.

He stated that the Expo is growing in participation and is becoming a key marketplace for both local and international tourism buyers.

Ngwira also mentioned the potential of tourism to boost Malawi’s foreign exchange (forex) reserves, especially if hotels accept both Malawian Kwacha and United States Dollars.

He encourages continued government support to ensure the expo’s sustainability and growth over the years.

He stated that the expo is not only beneficial for economic growth but also sparks entrepreneurship, foreign investment, and long-term forex gains.

Ngwira remains optimistic about the future of tourism in Malawi, calling the expo a rare and valuable opportunity for the country.

In his remarks Ramy Waheed, General Manager of Amaylis Hotel, emphasized the importance of MITE in creating visibility for Malawi’s tourism industry.

“This event will provide a broader picture of Malawi's tourism potential. It’s not just about showcasing what we offer; it’s about telling our story to the international market,” said Waheed.

He noted that the expo would serve as a valuable networking space, particularly for those looking to engage with potential partners and clients from around the world.

James Manyanda, a curios seller based in Lilongwe, expressed his enthusiasm about the international exposure the event could bring.

“We are looking to establish connections with international buyers, especially from the UK, South Africa, the USA, and other European countries. This is our chance to break into those markets,” he said.

Manyanda, who has been in the curios business for over a decade, believes that such events can uplift small and medium enterprises in the tourism value chain by providing them with global access.

Meanwhile, the Ministry of Tourism has assured the public of its full support.

Joseph Nkosi, spokesperson for the ministry, stated, “We are committed to delivering a world-class tourism expo.

“This event is not just for Malawi, but for Africa. We expect participation from various players within and outside Malawi, and we will ensure that they have the best possible experience,” he said.

MITE is regarded as a game-changer for Malawi’s tourism sector, with many anticipating increased visibility and economic opportunities for the country.

The expo has become a fixture on Malawi’s tourism calendar, drawing attention to the country’s unique blend of natural beauty, culture, and hospitality.

MITE has already attracted interest from several international and local tourism players.

The event is expected to showcase Malawi’s tourist attractions, culture, and services, bringing together hoteliers, travel agencies, tour operators, and artisanal traders under one roof.