By Comfort Simbeye

Chitipa, February 21, Mana: National Initiative for Civic Education(NICE) Trust says the media can play a crucial role in educating the masses about forthcoming general elections.

District Programmes Officer for NICE Trust, Lusako Swira made the remarks on Friday during a meeting with Chitipa District-based media practitioners at NICE offices in the district.

He said the media plays a significant role during the electoral process.

"The media civic educates people by disseminating information on elections, as well as fighting misinformation before elections," he said.

Swira then called for a strong collaboration between Civil Society Organizations (CSOs) and the media to achieve tangible results.

"A good collaboration with the media will make our efforts as NICE Trust as well as other CSOs more fruitful since our information will reach the intended people easily," he said.

District Information Officer for Chitipa, Aliko Munde, hailed NICE Trust for the media engagement as the country is approaching the voter transfer exercise, which starts on February 25, 2025.

Munde acknowledged the crucial role the media practitioners play in civic and voter education.

"We as media practitioners have a big role to play during civic and voter education. Without media practitioners, issues of civic and voter education cannot be successful,” he said