Nkhotakota, June 2, 2023 MANA. The National Initiative for Civic Education (NIC) has embarked on a mass awareness campaign on the national agenda 2063.

Speaking in Nkhotakota district during one of the campaigns, NICE District Civic Education Officer for Salima and Nkhotakota districts, Queen Mataya said the goal of this massive awareness campaign is to ensure that all Malawians are part of the process of attaining sustainable development by 2063.

Mataya said it is important that the local masses know the vision Malawi is working so that they are individually able to take part in bringing development in their areas and inorder to do so, there is need to use the Malawi 2063 first enabler of mindset change in order to achieve sustainable development.

During the exercise, NICE is targeting market days in the district to engage the people with mass media communication tools to educate and inform them about these ongoing national activities.

Media commentator in Nkhotakota, Innocent Chunga says communication at grassroots level is very important especially on important national development matters in a country.

He commended NICE for their inclusion of people in the districts on disseminating the awareness about Agenda 2063.

“For many people in the districts who attended the activity, they were hearing Agenda 2063, what it is and what it entails for the first time in their lives, this shows how important awareness is on this matter.” Said Chunga. 

The exercise which has been running in all districts since August 2022, is funded by the Malawi government through the National Planning Commission. This exercise started with sensitization of traditional leaders, religious leaders’ community structures such as Village Development Committee (VDC), area development committees (ADC), youth clubs, radio listening clubs and other community groupings and has now extended to the market days.

Mana/wm/ccm