By Rose Cross Mahorya

Mzuzu, November 22, Mana: Pinnacle Financial Services, one of money lending institutions, has appealed to financial institutions in the country to take advantage of the numerous digital financial services in order to achieve financial inclusion in the country.

Speaking Friday during the company’s launch of its Mzuzu Branch, Pinnacle Financial Services Chief Executive Officer, Douglas Kamwendo, noted that with the digital financial service tools, people can be easily reached.

“The presence of digital financial services has made it possible for more people to have access to financial services.

“At the same time because of these tools, financial service providers are able to access data of prospective customers easily making it possible to reach more people than when information was stored manually,” said Kamwendo.

According to Kamwendo, the company’s decision to open a branch in the city is in response to increased demand for their services in the northern region.

Acting Principal Education Officer for Mzuzu, Severia Chalira, said the coming of the financial institution in the city will help increase access to financial services.

“Mzuzu City is fast growing and the population making the demand for financial services is also high.

“The coming of Pinnacle Financial Services will give the people a chance to choose a service provider that best aligns to their financial needs,” she said.

Present at the launch were stakeholders from different institutions including government officials.